One World Women Education programme Impact measurement
The skill transfer programme runs in the Gambia. Each beneficiary is identified by the in country partner and paired with a her experienced mentor. During the length of the programme, the beneficiary and the mentor will identify the key areas of the business to focus on ensuring impact and growth.
This is Sarah and Marie’s story...
Marie runs a shop selling books and educational tools to help school children in Africa. Her primary customers are tourists who buy bundles to donate to local schools. Her challenge comes with the store being located far from the more touristic areas and her need to gain a better understanding how to increase her offering.
Having identified the two key areas of improvement and measurement being brand awareness and easy to sell products.
After Sarah applied her marketing skills to Marie’s shop and business model, the solution was to create a school bundle to be sold to her primary customer base and speak to a local printer who agreed to print some leaflets to be handed to tourists attracting the shop and creating brand recognition.
This has helped for Marie’s shop to be recognised and for higher levels of sales to be achieved which means, Marie can re-invest in her business and create more products.
In line with the UN Sustainable Goals, this project heavily contributes towards goals 1, 4 and 8.